HOW THREE KINGS TOURING BEGAN
Three Kings Touring is built on decades of touring experience across Australia and New Zealand. Our focus is simple: tours that build lasting careers in this region.
About us
Three Kings Touring is the live arm of a team that has been building artists on stages across Australia and New Zealand for more than two decades. As part of the Select Music Agency family, alongside touring company SBM Presents, we’ve been involved from first club runs through to theatre tours, arenas and festival headlines. Three Kings is the new chapter – a touring company built to turn that experience into long‑term, repeatable wins for the artists we work with. We exist to give artists and their teams a dedicated partner for Australia and New Zealand – one that thinks beyond a single tour and strategises so every run builds towards a sustainable career in this region. Independent by design, Three Kings is backed by 50+ years of combined experience, national and international relationships, and a proven engine that has consistently delivered sold‑out tours across genres from punk and rock to indie, pop and electronic.
We focus on smart, well‑planned runs that make sense for the artist, the market and the long term in this region. We plan and execute tours with one goal: career growth. That means strategic routing, intentional room choices and sustainable scaling so artists can come back to Australia and New Zealand stronger each cycle. Every run has a clear purpose – grow the story, deepen the fan base, cement a level and set up the next move. Behind every tour is a team that cares about the details and treats your career in this region like it’s their own. When you work with us, you know who’s on the other end, and you know they’re on top of it. We are a quality‑over‑quantity touring company. We’re independent, but we’re not new. Three Kings is the result of honest, hardworking people who love live music and care about the next tour as much as the first. We’re here to turn great shows into lasting careers in Australia and New Zealand, one tour at a time.
What we do
(and how we do it)
Three Kings Touring focuses on smart, well‑planned runs that make sense for the artist, the market and the long term in this region. We plan and execute tours with one goal: career growth. That means strategic routing, intentional room choices and sustainable scaling so artists can come back to Australia and New Zealand stronger each cycle. Every run has a clear purpose – grow the story, deepen the fan base, cement a level and set up the next move. Behind every tour is a team that cares about the details and treats your career in this region like it’s their own. When you work with us, you know who’s on the other end, and you know they’re on top of it. We are a quality‑over‑quantity touring company. We’re independent, but we’re not new. Three Kings is the result of honest, hardworking people who love live music and care about the next tour as much as the first. We’re here to turn great shows into lasting careers in Australia and New Zealand, one tour at a time.
